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University of East Anglia

August 24, 2023 Blog

UEA consistently sits in the top 1% of universities for research worldwide. As part of a larger engagement campaign to define the university and the experience it offered, UEA wanted to attract more visitors to their on-campus hotel and more students to use their off-campus Homestay programme.

Following client and audience interviews, we discovered that prospective students and visitors were most drawn to clearer benefits and stories they could relate to. We decided to design and write a new strapline and brochures for their on-site Broadview Lodge hotel, brochures for Homestay.

As GrafikLanguage say on their website, “the end product was simple yet heartwarming and compelling, and is still recognised today for how well it captured the welcoming culture on campus.”

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