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Featured ArticleFrom startup to stratosphere in seven years: How ReaQta caught the eyes of IBM
By Dimeon Van Rooyen Built with scalability in mind, successful tech startups are able to achieve growth at a rate never before seen by mankind. The stellar successes of these companies often serve to hide the fact that most tech…Read More -
The future of mobility: The unlikely synergy between sustainability and personal interest
By Dimeon Van Rooyen Freedom of mobility is a core need that most humans spend a large part of their time and money to achieve. For just over a century,…Read More -
Sales enablement content and SEO: Optimise for quality or be damned
By Dimeon Van Rooyen Content marketing is nothing new, but that doesn’t stop many businesses from getting it completely wrong. A decade ago, a few random pieces of content singing…Read More -
The power of AI unleashed: 2021.AI CEO and Founder’s drive to make expensive AI solutions accessible to any business
By Dimeon Van Rooyen 2021.AI is an AI technology provider that can best be described as a company that provides the most important service that most businesses never knew they…Read More -
Why do EdTechs need a unique content marketing strategy?
Few industries have seen booms like the one in EdTech in recent years. And where products and features tend to all look like one another, to stand out, those businesses…Read More -
How to align your content strategy to your business model
Marketing exists to makes sales easier. This may seem so obvious as to be self-evident, and yet the reality is that many, many companies see their content marketing deliver increases…Read More -
Universal truths: Swoop COO and co-founder Ciaran Burke addresses the fiscal challenges that plague most businesses
Entrepreneurs heading up small businesses and startups know all too well the vital role that funding plays in their venture’s success. According to the National Small Business Association, one in…Read More -
B2B Storytelling – How Philips puts people at the heart of a blockbuster strategy
Let’s talk about storytelling in B2B marketing. In my experience, B2B companies love the idea of telling a good story, but when it comes time to actually doing it, they…Read More -
The 5 most solid, evergreen marketing strategies for B2B SaaS
Marketing B2B SaaS is a very different beast to other B2B propositions. At its simplest, we can take Neil Patel’s advice to “build your marketing strategy on the foundation of…Read More -
Let’s work on your lead generation (part 2)
A few weeks ago, in part 1, I shared the idea that one of the best ways to generate more – and better – leads was to uncover your audience’s…Read More