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August 25, 2023 Blog

Project: Brand development, web copy, content strategy, content creation

Turbine Home.png

Turbine is a drug discovery company that uses simulation AI to deliver targeted therapies to targeted cancer patient populations. Their goal, as a startup, is to grow client and investor interest and engagement.

The first step of my work with Turbine’s marketing team was to do a complete revamp of their web content and messaging, ahead of optimising their distribution channels. Today, they boast a lean and well-structured website with a clear, accessible message.

The second phase of their growth and engagement plan is ongoing and involves developing a targeted content strategy by audience segment and persona.

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