Project: Brand development, web copy, content strategy, content creation
Turbine is a drug discovery company that uses simulation AI to deliver targeted therapies to targeted cancer patient populations. Their goal, as a startup, is to grow client and investor interest and engagement.
The first step of my work with Turbine’s marketing team was to do a complete revamp of their web content and messaging, ahead of optimising their distribution channels. Today, they boast a lean and well-structured website with a clear, accessible message.
The second phase of their growth and engagement plan is ongoing and involves developing a targeted content strategy by audience segment and persona.