Project: SEO writing, web copy, content creation, social media, direct mail
Niche Retreats is the luxury branch of Original Cottages’ self-catering getaways. With hundreds of properties in twelve locations around the country, Niche Retreats were keen to raise brand and location awareness based on the type of holiday their customers wanted.
After reviewing key property criteria by location and characteristics, the GrafikLanguage team and I created SEO-driven content to align the various property types with existing and ideal customer profiles. We then followed up with social media and direct email copy for the Niche Retreats and Original Cottages brands.
As a result of our work, the company saw a 55% increase in qualified website traffic in the first year alone, and an unprecedented 73% increase in email bookings.