Brand development, web copy, content creation, marketing & communications support
Healx is a next-generation biotech that uses AI to revolutionise the way treatments for rare diseases are discovered and developed. In line with their series B announcement for $56 million, they wanted a cleaner look and clearer tone and message to reflect their mission and company culture.
After extensive analysis and in-house interviews, and working closely with the marketing team and designer (Katy, from inkycreative), I was able to develop the company’s strapline and core message based on their unique process and ideal audience persona.
We also had to segment the content and design by audience type – patient groups, pharma, and tech – amplifying each segment’s unique tone, look, and engagement strategy.